Led production for Issue 04, developing shot lists, sourcing and styling props and wardrobe, and directing on-set lighting, staging, talent, and camera. Defined the visual and art direction for each spread, translating concepts into cohesive, camera-ready editorials from pre-production through final layout.

As Fashion Assistant for Issue 01, sourced and styled all wardrobe for model shoots while building strong editorial styling and on-set production skills in fast-paced, deadline-driven environments.

Conducted market and economic analysis of Drunk Elephant, evaluating brand positioning and growth strategy.

I owned the end-to-end creative and strategic development for the Welcome Weekend campaign, aimed at maximizing donor acquisition. By reimagining our engagement approach, I drove a $197% year-over-year increase in First FY donors. This campaign was honored with the Gold Award for "Best in Show" from the Annual Giving Network (AGN), cementing its status as an industry-leading benchmark for performance and innovation.